Using Google Analytics to help maximise your lettings…

Our effective room booking software, BookingsPlus, is linked direct to your very own marketing website enabling you to promote your facilities for hire online. You will be given access to easily read and analyse your Google Analytics, enabling you to see where your website traffic is coming from, which pages visitors are viewing most and what simple tweaks you could make to your website.  This in turn will enable you to gain results on your marketing efforts and increase your website’s performance.

With access to Google Analytics you can:

  1. View your analytics ‘Dashboard’ and gather your website statistics at a glance
  2. Read and generate ‘Reports’, using metrics to find the information you need
  3. Track ‘Online Conversions’ and carry out analysis as to where your traffic and ultimately your enquiries may be coming from e.g. device type or location ore referral page
  4. Edit your BookingsPlus lettings website and make changes to the public view or your meta keyword data for better performance on internet searches
  5. Receive more enquiries and ultimately increase your bookings and revenue

Once your website is live to the public we encourage you to update it routinely to ensure it remains at the top of internet search results. Read our tips on how a community website can benefit your lettings. There are a few things we recommend you do to increase your visibility on the web and you can gauge the results by using your Google Analytics account.

  1. Ensure your venue is visible on Google Places as a location, this will enable people to find you as you will appear on Google Maps.
  2. Link your BookingsPlus website to your venue or school website to direct traffic to your lettings.
  3. We also have some tips on how using social media can generate new bookings with a Twitter account or Facebook account.
  4. Build up a relationship with local or national listing sites such as or who will showcase your website to their users. Creating links from other websites to your BookingsPlus website will help build up your popularity within search engines.
  5. Use the What’s On Page or Blog feature on your BookingsPlus website to ensure fresh content is added routinely.

Our customer support team are always on hand for any additional support and advice – if you’d like more detail on how to implement any of the above, call our team on 01604 677 764 (option 2).

Our administration and marketing service, BookingsGuru, uses our team of experts’ abundance of knowledge in marketing school facilities to maximise your lettings and increase your income – for those without resource to do so in-house. To find out more about our BookingsGuru service, call our sales team on 01604 677 764 (option 1).

If you have any questions please don’t hesitate to get in touch with us today. We look forward to helping you open up your venue and manage your lettings.